Since the Federal Government is required to spread their purchasing across multiple government contractors it is important to have a program that engages an effective reseller network to maximize the potential sales inside the government space.

Although this may seem like a simple process, there are a variety of elements that need to be considered in building this type of program.

     –  What is the product vertical that a manufacturers’ product belongs, properly identifying and classifying the product is the first step.

     –  What contractors sell which products. There are over 20,000 Authorized GSA contractors who generally sell in a specific product vertical

     –  Which contractors generate sizeable sales, there are many contractors who are on the list, but may not be very active.

     –  Which contractors have effective product breadth. GSA has a strong initiative for buyers to purchase through the online portals, so buyers are looking for contractors who can fulfill their needs. We find the contractors that are a best fit for a manufacturer.

     –  How does the contractor sell, do they simply list items, or are they actively promoting products to potential customers?

     –  Are the contractors selling competitive products, and are they pre-committed to only promote those competitors?

GovDirector works directly with our manufacturer partners to build a marketing and sales program that will build your brand and your sales.  Our goal is to find the GSA Contractors that would be the best fit, understand their current product mix and their capabilities.  We then build a program that will make those potential resellers aware of the brand, product advantages and sales potential.

Our programs are designed to not just make a sale, but to build an ongoing mutually beneficial relationship that will last for years.