| GovDirector Corp. | (855) 832-9211 | [email protected] |
Marketing is an integral part of promoting your company to potential Federal Customers. One of the great things about the GSA program is that right from the start of launching your contract, GSA clearly states that they approve and recommend that contractors promote their business to buyers. There is no better way to make buyers aware of your companies’ capabilities, strengths, and anything that will distinguish you from your competition than a well-designed marketing program.
Our team will work with your organization, to create a plan designed to build “name recognition” with federal buyers. Once a buyer has seen your name multiple times, been made aware of their offerings, see fair priced items, your name will start to be top of mind. The next time they are searching for an item they need, they will pick someone they know and trust even if the item is a tiny bit more expensive. Remember GSA Buyers are short on time and patience; once your company has proven itself with a buyer, they will be return customers.
Here is an idea of some of the ways we build a program:
-Review a contractors Capability Statement, and make sure it is properly formatted and contains all the important elements that influence purchasing decisions.
-Map your product database so that we know where every item you have is located on GSA Advantage. Knowing where your items are located allows us to target items specifically rather than point them in a direction and hope for the best.
-Create a targeted email campaign. We have a database of over 100,000+ federal buyers, these are not just a list of names, these are actual buyers who place orders on the government portals as well as directly with vendors.
-Build manufacturer highlights. Often manufacturers will have products that may be of specific importance or needs (eg. COVID-19 items, 3D printing specialties, etc.). We know these are hot buttons and directing them to the item for a one-click purchase allows the ultimate convenience for a buyer and drastically improves name recognition.
Please feel free to contact our team and arrange a call to discuss your needs and goals; and we can build a program that will move your contract to a new level of success.
Government Brand Development GovDirector works with all our manufacturer partners to ensure all applicable products are properly listed and identified to the Federal Government marketplace. Having a consistent corporate message and presentation is critical in helping Federal buyers become more educated in their offerings. We work to ensure all products are loaded into the marketplaces with proper descriptions, images, and attributes as well as loading all the appropriate environmental attributes and SIC, SIN, PSC, and UNSPSC codes. | GSA Advantage Targeted Marketing Knowing the buyers is only part of the equation. How a potential federal customer buys pens and paper is different than how they secure a service contract, which is also different than how they buy computers, etc. Our team has analyzed government buying trends for over 10 years to better understand where and how buyers purchase the items they are looking for. GovDirector works with manufacturers to build an effective marketing campaign that promotes their products through the proper sales channels, to their targeted buyers in the most effective way using targeted mediums based on customer type. | Enhanced Listing Development Ensuring that Contractors keep their data corrected and current is a time-consuming process. Our ability to scan a Contractors data and follow how they price products gives us the ability to be the “eyes and ears” for our manufacturer partners watching for and enforcing: – Proper images and descriptions – Following MAP (minimum advertised price) – Displaying correct COO (Country of Origin) – Ensuring no duplicates or alternate listings – Ensure sold products are not being substituted |
